Privacy policy

Last Updated: 05-12-2025

This Privacy Policy explains how Amara Lise (“we”, “us”, “our”) collects, uses, shares, stores, and protects your personal information when you visit or make a purchase from amaralise.com. We operate under 15699592 Canada Inc, a Canadian-registered company that sells exclusively to customers in Australia. We comply with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and applicable consumer transparency requirements, including those required by Google Merchant Center. By using our Website, you agree to the practices described in this Privacy Policy.

1. Who We Are and Scope of This Policy
Amara Lise is an online-only retail brand owned and operated by 15699592 Canada Inc. We fulfil and ship all orders exclusively within Australia. This Privacy Policy applies to all personal information collected through our Website, customer service channels, advertising and analytics platforms, fulfilment operations, and marketing tools.

2. Information We Collect
We collect different types of information to process orders, operate our services, ensure security, improve customer experience, and comply with legal obligations.

Device Information
When you browse our Website, we automatically collect information such as your IP address, browser type, time zone, browsing patterns, pages viewed, interactions with the site, referring websites, and cookie identifiers. This information helps us monitor performance, maintain security, identify problems, and analyse Website traffic.

Order and Account Information
When you place an order or create an account, we collect your name, billing and shipping address, email address, phone number, payment details (processed securely through Shopify Payments), items purchased, order history, account preferences, and communication details. Account passwords are encrypted, and we cannot view them.

Communication Information
When you contact our customer service team through email, contact form, SMS, or phone, we collect your contact details and the content of your communication, including any attachments (such as photos or videos for ACL claims or warranty reviews).

Marketing Information
If you subscribe to email or SMS marketing, we collect your contact details, consent status, and your interaction behaviour with marketing messages, such as whether you opened an email or clicked a link.

User-Generated Content
If you leave a review or comment on our Website, we collect the submitted name or nickname, the review content, your rating, and the date of submission.

All the above categories are considered “Personal Information” under this Policy.

3. How We Use Your Personal Information
We use personal information for several important purposes. These include processing and delivering your orders, managing payments, providing order updates, handling returns and ACL claims, and offering customer support. Device information helps us optimise Website performance, prevent fraudulent activity, and improve your overall user experience. With your consent, we may also use certain information to send marketing messages, show personalised advertising, and analyse the effectiveness of our campaigns. Personal information is also used to comply with legal obligations relating to taxes, accounting, and consumer law.

4. Cookies and Tracking Technologies
When you visit our Website, a cookie banner asks you to consent before enabling non-essential cookies. Essential cookies are necessary for basic site functionality, such as adding items to your cart. Optional cookies, such as analytics or personalised advertising cookies, are only activated after you opt in. Cookies may help with remembering your shopping cart, improving page speed, analysing website traffic, and showing more relevant ads. You can withdraw cookie consent at any time by adjusting your browser settings or through the cookie banner on our Website.

5. Sharing Your Personal Information
We share personal information only when required to operate our business or comply with legal obligations. We do not sell personal information. We share data with trusted service providers, including Shopify (for hosting, checkout, and payment processing), Australian logistics partners (for warehousing, packing, and delivery), customer service platforms, analytics tools such as Google Analytics, and advertising platforms such as Google Ads and Meta Ads when you have consented to personalised advertising. We may also share information if required by law enforcement, regulators, fraud investigations, or legal proceedings.

6. Behavioural and Personalised Advertising
If you consent to marketing cookies, we may use your browsing activity, order history, and device information to show personalised ads on platforms like Google, Facebook, Instagram, and Pinterest. These platforms use this information to display more relevant promotions and measure advertising effectiveness. You may opt out of personalised advertising at any time through platform settings such as Google Ads Preferences, Facebook Ad Settings, the Digital Advertising Alliance opt-out tool, or through our cookie settings.

7. Do Not Track Signals
Some browsers send a “Do Not Track” signal. Because the industry has not adopted a consistent standard, our Website does not change its data practices in response to DNT signals. You can still manage tracking through our cookie settings or by adjusting your browser preferences.

8. Your Privacy Rights (Australia – APP Rights)
Under the Australian Privacy Principles, you have the right to access the personal information we hold, request corrections, request deletion where permissible, withdraw consent for marketing or cookies, opt out of direct marketing, and make privacy complaints. To exercise these rights, contact us at info@amaralise.com. If you are not satisfied with our handling of your request, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

9. Overseas Transfers of Personal Information
Because we are a Canadian-registered company using global service providers, your information may be processed or stored in Canada, the United States, Australia, or other regions where Shopify, Google, Meta, and our partners operate. In accordance with APP 8, we take reasonable steps to ensure your information remains protected, including contractual privacy clauses, encryption standards, restricted access controls, and secure data-handling practices.

10. Data Security
We use a range of technical and organisational measures to protect your personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. These measures include SSL encryption, secure payment processing through Shopify Payments, restricted staff access, firewalls, and regular security audits. Although no system is completely secure, we take reasonable steps to safeguard your data.

11. Data Retention
We keep your information only for as long as it is required for the purposes described in this Policy or as required by law. Order information is typically stored for up to seven years for tax and accounting compliance. Customer communication history may be kept for up to three years. Marketing information is kept until you unsubscribe or request deletion. Analytics data is retained according to platform-specific settings. When information is no longer required, it is securely deleted or anonymised. You may request deletion at any time unless we are legally required to retain certain data.

12. Minors
Our Website is not intended for individuals under the age of 16. We do not knowingly collect personal information from minors. If we discover that information belonging to a minor has been collected, we will delete it unless legally required to retain it. Parents or guardians may contact us with deletion requests.

13. SMS and Email Marketing
If you opt in to email or SMS marketing, we may send updates about new products, promotions, reminders, or news. You can unsubscribe at any time using the link provided in the message or by contacting us directly. Unsubscribing from marketing does not affect transactional messages such as order confirmations and shipping updates, which are essential communications.

14. One-Year Product Guarantee
Purchases from Amara Lise include a free one-year guarantee covering manufacturing or material defects under normal use. This guarantee may offer repair, replacement, or other remedies and is provided in addition to your rights under the Australian Consumer Law. Damage caused by misuse, accidents, or improper care is not covered.

15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect legal, regulatory, or operational changes. The “Last Updated” date at the top of this page indicates the most recent revision. For significant updates, we may notify you via our Website or by email.

Company Information

Trading Name: Amara Lise
Legal Entity: 15699592 Canada Inc 
Company Number: 763783156RC0001
Corporation Number: 15699592

Return Address (for returns): 
159 Studley Ct, Derrimut VIC 3026, Australia

Business Address (not for visits):
637 Gwen Avenue, Kingston, ON, Canada, K7P 0M2

Please note: Amara Lise is an online-only store with no physical visitor location. Returns can only be sent to the return address listed above. Our current annual retail sales to Australia remain below the AUD 75,000 “GST turnover” threshold, so we do not charge GST at this time.

Contact Information

Preferred contact method: You can reach us best via email or through our contact form. We aim to respond within 24 hours.

Email: info@amaralise.com
Phone: +1 (613) 902-5319

Customer Service Hours (AEST):
Monday to Friday: 9:00 AM – 5:00 PM
Saturday to Sunday: 9:00 AM – 1:00 PM

Company Information:
Trading Name: Amara Lise
Company Name: CMFRT SOLUTIONS LIMITED
Registration: 77602803
Address: RM 509, 5/F THE CLOUD 111
TUNG CHAU ST TAI KOK TSUI
HONG KONG